This 20x50 trade show booth was custom designed and built for presentations of the Exhibitor’s software and interaction with the program at the International Builders Show. A large 16-foot-tall storage tower made from aluminum frames and lightboxes glowed in the middle of the booth space aligned with two cylindrical hanging signs. These massive components along with the branding caught attention from every aisle. The demonstration kiosks on the corners are double sided with storage cabinets and monitors. The kiosk design allowed for multiple demos and space for attendees to gather. The large backlit reception counters made for easy interaction with attendees and handing out swag.